19 September, 2022
Jade Jewellers celebrate success at International Jewellery Fair
CONSISTENCY in business and commitment to their loyal customers are some of the sparkling reasons which led to Jade Jewellers being named Nationwide Jewellers Member of the Year out of a group of 500 independent jewellers.
Celebrations are continuing for business owners Gary and Laurene Coates, their daughter Erin and the team after they were presented with the award at a ceremony in Sydney, an award which Laurene said has taken them a journey and a half to reach.
“Being recognised by our peers, mentors and suppliers means so much to us,” Laurene said.
“The award is also a reflection of our hard work and perseverance, our dedication to using the tools and systems to grow our business and our vast experience after opening our first jewellery store in Nundah more than 21 years ago.”
Gary and Laurene have faced many hurdles including a CBD turned ghost town, two major robberies and a pandemic, during which time they have invested in a major re-fit of their store.
“I was taught to never give up,” Gary said.
“We love our business, our customers and we are lucky to get to do what we love every day. One of the key things we have learnt over the years is that you need to stay relevant in today’s market, but above all else it’s our customers that come first.”
Jade Jewellers is ever evolving and Laurene said they had invested in new technology for the store to streamline the custom design process.
“We are excited to share that we now have the option to use a specialty CAD software design program that allows us to build a digital design of a piece of jewellery as we are talking to our clients,” Laurene said.
“Our website has also undergone a transformation and our customers can now shop direct from our online store.”
After 22 years in business, Gary said it was always important to see the potential, recognise when to ask for help and implement systems and processes.
“At the end of the day we know we have done the best we can,” Gary said.
“We are so proud that we have done it together as a family.”
